ArmourBite takes center ice in UA Canada’s new TV campaign

December 20th, 2010

ArmourBite is featured in the first-ever hockey commercial for Under Armour and the latest TV installment in its “Protect This House. I Will” campaign.

Airing on national networks in Canada and online at, the new commercials feature NHL stars Rick Nash of the Columbus Blue Jackets and Tyler Seguin of the Boston Bruins sporting ArmourBite through rigorous training both on and off the ice.

“It really seems to help your breathing,” said Nash in a recent interview with the 4th Period Magazine. Nash also noted how comfortable the guard was to wear, saying “the comfort level is like you don’t even have a mouthguard in there.”

Both players started wearing ArmourBite this past summer. In addition to Nash and Seguin, NHL players on more than 26 teams wear the ArmourBite technology.

The new hockey commercials are on-air now through mid-January on such networks as TSN, Rogers SportsNet and The Score, and online at The Hockey News Web site. The new spots can be seen here.

UA’s “Protect This House. I Will.” is an international, multi-faceted campaign that features breakout stars from multiple sports and showcases the company’s deep-rooted commitment to training and performance.