Breaking with full-page ads in ESPN Magazine and half-page ads in USA Today, Under Armour Performance Mouthwear™ hit the national consumer scene on September 29. The ads are a striking combination of Under Armour athletes and the “ArmourBite™” technology story. The featured athletes include Cincinnati Bengal Rey Maualuga, PGA golfer Hunter Mahan, Dallas Star Brad Richards and World Champion triathlete Chris McCormack. The emphasis on the technology provides the lead headline copy. And the media exposure expands to include Golf, USA Hockey and Triathlete magazines. Look for them on your newsstand.
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