Bite Tech Helps Under Armour Introduce Jaw-Dropping Technology

August 13th, 2009

MINNEAPOLIS – Bite Tech, Inc., a Minneapolis-based technology company dedicated to improving performance and health, has partnered with Under Armour to release its latest product innovation: performance mouthwear.

Powered by ArmourBite™, Bite Tech’s patented technology, Under Armour Performance Mouthwear is an innovative new line of custom mouthpieces and mouthguards designed to improve athletic performance. UA Performance Mouthwear can help any athlete improve strength, endurance and reaction time, reduce athletic stress, and with the mouthguard, reduce impact from blows to the jaw.

“Throughout history, soldiers, warriors and athletes realized that by preventing their teeth from clenching together with a leather strap or bullet, they were able to gain the edge they needed to get through, or even excel at strenuous or punishing activities,” said Jon Kittelsen, Bite Tech’s founder and maverick entrepreneur. “Our technology brings this ancient concept to today’s athletes with a comfortable, safe product from Under Armour.”

More than 25 years ago, Kittelsen revolutionized the mouthguard marketplace by introducing the concept of marketing and brand-building to the category. He founded EZ Gard Industries and launched Shock Doctor, currently the world’s leading manufacturer of mouthguards for retail distribution. Kittelsen’s name appears on almost 50 patents in mouthguard technology and other oral appliances.

Hundreds of professional, Olympic and collegiate athletes have been using Bite Tech’s performance mouthwear products for years. And a roster of current and former athletes such as Minnesota Vikings Adrian Peterson, Bernard Berrian and Bobby Wade, New York Ranger Marian Gaborik, and retired sports legends Brett Hull and Raghib “Rocket” Ismail are among the athletes who have invested in Bite Tech’s business.

Bite Tech has conducted years of independent studies at some of the nation’s top universities and research centers, including The Citadel and IMG Academies, which have proven the science behind the ArmourBite™ Technology found in UA Performance Mouthwear.

“Under Armour is the perfect partner because we share their mission of using innovation to make all athletes better,” said Bob Molhoek, CEO of Bite Tech. “We’re thrilled to launch this technology under one of the most popular brands in sports.”

Available late August exclusively through Patterson Dental’s nationwide network of authorized dentists, the Under Armour Performance Mouthwear line includes:

• UA Performance Mouthpiece – Custom-molded mouthpiece with optimal fit and comfort for non-contact sports, such as baseball, golf, tennis, cycling and running.

• UA Performance Mouthguard – Custom-molded mouthguard with superior protection and comfort for contact sports, such as football, hockey, lacrosse, martial arts, and wrestling.

Visit for more information on the new line of gear and to locate a UA Performance Mouthwear dentist.

About Bite Tech, Inc.
Bite Tech, Inc. is a privately held technology company that is dedicated to improving human performance and health. The company has developed innovative technologies to create performance mouthwear that allows athletes to achieve their true potential and provide enhanced protection for those athletes whose sport demands it. Bite Tech, counts numerous professional athletes, including Minnesota Vikings Adrian Peterson, hockey greats Marian Gaborik and Brett Hull, and football legend Raghib “Rocket” Ismail among its investors.

About Patterson Companies, Inc.
Patterson Companies, Inc. is a value-added distributor serving the dental, companion-pet, veterinarian and rehabilitation supply markets. As Patterson’s largest business, Patterson Dental provides a virtually complete range of consumable dental products, equipment and software, turnkey digital solutions and value-added services to dentists and dental laboratories throughout North America. Patterson also serves the veterinary and rehabilitation markets. Visit for more information.