UNDER ARMOUR INTRODUCES A NEW LINE OF REVOLUTIONARY ARMOURFIT™ MOUTHGUARDS
June 7th, 2013
Baltimore, MD (June 6, 2023) – Under Armour (NYSE:UA), the leading sports performance apparel, footwear, and accessories brand, today introduces the first-of-its-kind microwaveable, boilable, re-fittable and chew resistant line of mouthguards with Bite Tech Inc., the exclusive licensee of Under Armour Performance MouthwearTM. The new ArmourFitTM line of custom fit mouthguards utilizes the most significant material innovation in the mouthguard industry in the last 50 years.
Made from a patented material entirely new to mouthguard manufacturing, the UA ArmourFit Mouthguard and UA Braces Mouthguard mold to teeth and gums providing athletes with an “at home” tight, comfortable, dentist-like custom fit. With this custom fit, athletes wearing the UA ArmourFit Mouthguard or UA Braces Mouthguard are able to easily breathe and talk, enabling better on field performance and communication. The chew resistant quality of the new ArmourFit material increases durability and ensures the mouthguard maintains its protective integrity. The re-fittable feature allows athletes or parents to re-fit the mouthguard after a lost tooth, braces adjustment, or for any other reason, thus ensuring a proper fit and maximum protection to the teeth, jaw and gums.
ArmourFit mouthguards are designed for all contact sports, including football, hockey, lacrosse and rugby. Additionally, the dentist-like fit provides a comfortable protective advantage to the teeth, jaw and gums for athletes engaged in limited contact sports, such as soccer, basketball, baseball and volleyball.
“It’s no secret that safety concerns are understandably a major issue in contact sports today. Coaches, parents and players are learning that the mouthguards they receive as part of their ‘equipment pick up’ provide very little protection, fit poorly and just don’t last. With the launch of the new UA ArmourFit and UA Braces Mouthguards, Under Armour and Bite Tech are providing the highest levels of innovation and product materials to deliver parents, coaches and players products that are superior in design, protection, fit and durability.” said Jeff Padovan, CEO of Bite Tech Inc.
- UA ArmourFit Mouthguard ($12.99, adult and youth sizes) – With the new ArmourFit technology, the mouthguard molds to teeth for a tight, comfortable, custom fit which can be re-fit multiple times over as the user’s bite changes. Available in strapped or strapless, adult and youth sizes in black, blue, red and green.
- UA Braces Mouthguard ($18.99, adult and youth sizes) – The first braces mouthguard from Under Armour was designed by a dentist and molds to braces to provide maximum protection, safety and a custom fit which can be re-fit multiple times over as the user’s bite changes. Available in strapped or strapless, adult and youth sizes in light blue and pink.
The ArmourFit mouthguard line and other Under Armour mouthwear products are available for purchase at www.armourbite.com and sporting goods retailers nationwide.
About Under Armour Performance Mouthwear™ and Bite Tech Inc.
Bite Tech Inc. is the exclusive licensee of Under Armour Performance Mouthwear. Founded in 1995, Bite Tech holds more than 45 patents and pending patents for its innovative, proprietary mouthwear technologies. Independent studies from The Citadel and IMG Academies have validated the science behind Under Armour mouthwear. Thousands of elite athletes in virtually all sports rely on Bite Tech mouthguards and mouthpieces for protection and improving their performance on and off the field. Derek Jeter and Adrian Peterson are among the numerous professional athletes who are both product users and investors in the company. All Bite Tech mouthwear is made in North America. For further information, please visit the Company’s website at www.bitetech.com.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.UA.com.