Jay Cutler, four-time Mr. Olympia, announces partnership with Bite Tech to introduce ArmourBite to bodybuilding
January 18th, 2012
Greenwich, CT – Jay Cutler, four-time Mr. Olympia, has partnered with Bite Tech, Inc. to make its performance-enhancing ArmourBite® Mouthpiece available to all of his bodybuilding fans and followers.
The ArmourBite Mouthpiece is scientifically proven to improve strength, muscular endurance and recovery time. Most importantly, the technology reduces lactic acid and cortisol, which are often referred to as the bodybuilders’ worst enemy. Given these considerable benefits, Jay Cutler recommends using Bite Tech’s ArmourBite Mouthpiece for workouts and competition.
“I came to realize that a mouthpiece is a necessity in training”, said Jay Cutler. “I have always been concerned about grinding and clenching my teeth in training sessions. I found the ArmourBite Mouthpiece and realized that it also has the benefit of improving strength and lowering cortisol.”
Most athletes clench when lifting weights or with resistance training. That clenching leads to the excess production of performance-sapping cortisol and lactic acid. ArmourBite, with its patented Power Wedges™, counters the negative effects of clenching during bodybuilding training and workouts. Reducing the production of cortisol and lactic acid has clear and direct performance benefits for strength athletes at all stages of development and competition.
“We are thrilled to partner with Jay Cutler,” said Lawrence Calcano, CEO of Bite Tech. “His track record speaks for itself, and our track record at Bite Tech is based on providing all types of athletes with immediate and objectively measurable gains in performance from using our oral appliances.”
Jay Cutler and Bite Tech will make specific product offers to Jay’s extensive bodybuilding fan community and combine efforts to extend the reach of ArmourBite technology.
About Jay Cutler
Jay Cutler is widely considered the most accomplished professional bodybuilder in the world today. He is a four time Mr. Olympia winner and four time Arnold Classic winner, and has won several other bodybuilding titles in his nearly 20 year career. Jay Cutler appears frequently in fitness publications to provide expert commentary and is active in all facets of the bodybuilding industry.