Fast Company named Bite Tech, Inc. to its list of “Most Innovative Companies in Sports” in the magazine’s March 2011 issue. This annual editorial feature showcases the 50 Most Innovative Companies across multiple categories. In the sports category, Bite Tech joins a list of 10 prestigious businesses including ESPN, Turner Sports, and Livestrong.
In the fall of 2009, Bite Tech partnered with sports apparel innovator Under Armour to introduce custom-fit ArmourBite performance mouthwear products to help athletes of all kinds be better, faster and stronger. Most recently, Bite Tech and Under Armour introduced a line of retail boil-n-bite ArmourBite products to reach even more athletes with the superior technology.
“Years of research and innovation have allowed us to create the first-of-its kind technology that’s having an incredible impact on the world of sports. From pros to amateurs, we’ve developed a proven product that can help any athlete reach their full potential,” said Lawrence Calcano, chief executive officer of Bite Tech. ”And by partnering with Under Armour, a brand known for performance innovation, we’re able to bring the technology to more athletes around the country and even the world.”
More than 1,000 professional, college and elite athletes use ArmourBite technology including Milwaukee Bucks guard Brandon Jennings, Dallas Cowboys wide receiver Miles Austin, Olympic medalist Lindsey Vonn and PGA golfer Hunter Mahan. Bite Tech also counts numerous professional athletes, including Minnesota Vikings Adrian Peterson, hockey greats Marian Gaborik and Brett Hull, and football legend Raghib “Rocket” Ismail among its investors.
For the past 15 years, Bite Tech has conducted independent studies at some of the nation’s top universities and research centers, including The Citadel and IMG Academies, which have proven the science behind ArmourBite. Bite Tech has over 45 issued patents and pending patent applications in the U.S. and around the world covering its proprietary technologies.