Bite Tech Helps Under Armour Introduce Jaw-Dropping Technology
August 13th, 2009
MINNEAPOLIS – Bite Tech, Inc., a Minneapolis-based technology company dedicated to improving performance and health, has partnered with Under Armour to release its latest product innovation: Performance Mouthwear.
Powered by ArmourBite®, Bite Tech’s patented technology, Under Armour Performance Mouthwear is an innovative new line of custom mouthpieces and mouthguards designed to improve athletic performance. UA Performance Mouthwear can help any athlete improve strength, endurance and reaction time, reduce athletic stress, and with the mouthguard, reduce impact from blows to the jaw.
“Throughout history, soldiers, warriors and athletes realized that by preventing their teeth from clenching together with a leather strap or bullet, they were able to gain the edge they needed to get through, or even excel at strenuous or punishing activities,” said Bob Molhoek, CEO of Bite Tech. “Our technology brings this ancient concept to today’s athletes with a comfortable, safe product from Under Armour.”
Hundreds of professional, Olympic and collegiate athletes have been using Bite Tech’s performance mouthwear products for years. And a roster of current and former athletes such as Minnesota Vikings Adrian Peterson, Bernard Berrian and Bobby Wade, New York Ranger Marian Gaborik, and retired sports legends Brett Hull and Raghib “Rocket” Ismail are among the athletes who have invested in Bite Tech’s business.
Bite Tech has conducted years of independent studies at some of the nation’s top universities and research centers, including The Citadel and IMG Academies, which have proven the science behind the ArmourBite® Technology found in UA Performance Mouthwear.
“Under Armour is the perfect partner because we share their mission of using innovation to make all athletes better,” said Molhoek. “We’re thrilled to launch this technology under one of the most popular brands in sports.”
Available through a nationwide network of authorized dentists, the Under Armour Performance Mouthwear line includes:
• ArmourBite® Mouthpiece – Custom-molded mouthpiece with optimal fit and comfort for non-contact sports, such as baseball, golf, tennis, cycling and running.
• ArmourBite® Mouthguard – Custom-molded mouthguard with superior protection and comfort for contact sports, such as football, hockey, lacrosse, martial arts, and wrestling.
About Bite Tech, Inc.
Bite Tech, Inc. is a privately held technology company that is dedicated to improving human performance and health. The company has developed innovative technologies to create performance mouthwear that allows athletes to achieve their true potential and provide enhanced protection for those athletes whose sport demands it. Bite Tech, counts numerous professional athletes, including Minnesota Vikings Adrian Peterson, hockey greats Marian Gaborik and Brett Hull, and football legend Raghib “Rocket” Ismail among its investors.